Dr. Eric Li

Contact Information

Chosen name and pronouns:

Eric Li (He/Him/His)

eric.li@ubc.ca

Tel: 250-807-8853

https://management.ok.ubc.ca/about/contact/eric-li/

Alternate Contact

Patty Wellborn

Media Relations Strategist

Tel: 250.317.0293

Email: patty.wellborn@ubc.ca

Expertise

social enterprise, social innovation, not-for-profit marketing, pro-social behaviour, multicultural marketing and consumption, consumer well-being, health promotion, consumer privacy, food security, digital marketing, social media marketing, community well-being, sustainable rural communities,

Languages

Mandarin

Cantonese

In the Media

Top 40: Eric Li – Okanagan Edge UBCO study suggests purchasing counterfeit brands can be virtuous – Kelowna Now Trying for the perfect selfie can lead to extreme risk-taking -Vancouver Sun