Dale Griffin
Advisory Council Chair in Consumer Behaviour
Professor
Sauder School of Business
Marketing and Behavioural Science Division
Vancouver Campus
Fields
Contact Information
Tel: 604-822-8364
Alternate Contact
Sachi Wickramasinghe
Media Relations Specialist
Tel: 604-822-4549
Email: sachi.wickramasinghe@ubc.ca
Expertise
Consumer judgment and decision making, risk, rationality, decision making in the medical field, prediction and forecasting in consumers and managers, methods for analyzing individual and aggregate effect